Mrs Theja Reddy’s vision was simple—disrupt the culture of indoor drinking with experience of outdoor. An idea inspired by the alfresco drinking culture of Europe. The result? She created Liquid Street—a bar and grill franchise in Bangalore for a revolution in the way people drink.

Liquid Street is inspired by the panache of Europe. It resembles a road map where there are quirky signposts and ravishing furniture. What makes it special is the powerful sense of fantasy. This place is amazing all the time, whether you want to hang out there during the day or at night.

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Inspired by the panache of Europe, the entire place is like a road map where there are quirky signposts and ravishing furniture. The place looks amazing all the time, whether it’s the day or the night.

The Street itself was the key concept. So we built one inside the restobar. To one side of the street grocery shops, florists, a bakery, and a quaint tea shop was built. It was flanked by tables and seating on the other side of the street to simulate the alfresco theme of outdoor drinking under a canopy. A cobbled street with lamp posts every 5 meters cut through the centre of the space and even turned into an alley. The facade of all the European-inspired shops had to emulate the real world. For this purpose, we build store displays and even created visual merchandising on each store, giving it context to the theme. The doors on each shop front literally opened to another room, toilet, or some surprise.

Conclusion

Establishing a theme-based pub at the heart of the drinking culture in Koramangala was exciting. We were hoping the concept would go down well with both people who loved the alfresco culture and the ones that were used to the restobars of colonial cues with a twist. It did not surprise us that the result was a sweet success.

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