Being a global leader of digital transformation, Schneider Electric SE aimed to create an experience centre which can cater to the immersive digital experience for their customers. Our team at Rubenius adopted parametric modelling to execute this intricate yet riveting experience. We embedded the space with lights which are anamorphically placed to give a nuanced view of how energy travelled. We have used top notch devices which are functional and durable to integrate automation and IOT to the space. Also, we built parametric speakers to the space which could direct sound from media to a targeted zone with no physical obstacles to create a pragmatic acoustic experience.