At Rubenius Interior Wellbeing, we believe experience centers are not just physical spaces but powerful brand journeys. By combining immersive spaces, interactive design, and experiential space design, we’ve helped organizations like BESCOM, Scaler School of Technology, Schneider Electric, and Kewaunee Scientific create environments that inspire and connect.
According to industry reports, organizations that invest in customer experience centers achieve higher engagement rates, with some recording a 30% improvement in client retention.
An experience center designer today is part strategist, part technologist, part storyteller. At Rubenius, our approach focuses on:
At Rubenius, we’ve seen first-hand how storytelling can transform the way people perceive organizations.
For example, while working with BESCOM, we moved beyond the idea of a service counter and instead created a narrative-driven experiential space design. Projection‑mapped storytelling walls allowed visitors to understand the evolution of Karnataka’s energy services, turning a transactional space into a citizen-first innovation hub.
Immersive spaces thrive on cutting-edge technology. At the Scaler School of Technology, our design integrated AR‑enabled displays and flexible collaboration areas. This created not just a lab, but a dynamic interactive design environment where students and professionals could co‑create ideas — showing how digital design sparks innovation.
The flow of an experience center is just as critical as its visuals. With Schneider Electric, Rubenius designed a phygital environment where IoT‑driven dashboards and demo zones guided clients from curiosity to conviction. The immersive space not only highlighted sustainable technologies but also ensured that every visitor left with a tangible understanding of Schneider’s vision for a greener future.
Sustainability is integral to modern experience center design. Our collaboration with Kewaunee Scientific illustrates this perfectly. The LABRYNTH center featured ergonomic layouts, AR‑driven demo pods, and a Floating Wall design that combined sustainability with futuristic aesthetics. Through experiential space design, Kewaunee demonstrated both efficiency and environmental responsibility.
With its reputation as India’s tech hub, Bangalore has become a leader in experience center design. Rubenius has contributed significantly by delivering immersive spaces that combine interactive design, phygital storytelling, and experiential space design — setting benchmarks across corporate, education, and public service sectors.
In 2025, experience center designers are redefining how brands connect with people. At Rubenius Interior Wellbeing, our projects — from BESCOM’s citizen‑centric hub to Scaler’s innovation lab, Schneider’s sustainable IoT‑enabled space, and Kewaunee’s LABRYNTH research facility — demonstrate how thoughtful experiential space design, immersive technology, and sustainable practices create meaningful, lasting engagement.
Ready to design your own immersive space? Connect with Rubenius Interior Wellbeing to bring your vision to life.
Q1. How is an experience center different from a showroom?
A showroom displays products; an experience center immerses visitors in a brand’s story and vision.
Q2. Which industries benefit most from experience centers?
Technology, public services, education, healthcare, and manufacturing have seen the greatest impact.
Q3. What role does immersive technology play in these centers?
It transforms engagement by allowing visitors to interact with solutions in real time through AR, VR, and projection mapping.
Q4. Can experience centers support both customers and employees?
Yes. Projects like Scaler’s lab and Kewaunee’s facility show how experience centers also enhance collaboration and innovation.