The brief of the client - Schneider Electric, as a RE100 company applied for a futuristic brand experience in an 1100 sq.ft box space fostering digitization of product-showcase without human intervention. It also called for energy-efficient, i.e. sustainable design output echoing the company’s world-view.
The design approach for Luminocage involved the understanding of methodologies of integrating technology in spatial planning and experience to achieve maximized energy-efficiency. The conceptualization started with the idea of ‘Cable-Mess’ in which the dimensional composition of the space was utilized to its redefinition. The design was incorporated into a box-form followed by the imposition of lighting onto it, thereby enabling a fluidic pathway of experience within the space. The spatial planning resulted in a loop-system equally circulable among areas of entry, discussion, static displays, interactive podium and exit. The functional multiplicities of elements that comprise the space comprehensively explore the communication and sensory possibilities of humans and technology.
The elements include:
Chief significance was that the space showcases the iconic tech giant Schneider echoing justice to its standard, quality, futuristic exclusivity, refined energy efficiency in the commercial lab ambience.
The vocabulary of Luminocage relooks into the possibility of achieving Sustainability in design through the use of technology. By prioritizing energy-efficiency and futuristic thinking, Luminocage, as an immersive experience centre of Schneider Electric is a step towards redefining the integration of iconic-design aspirations and state-of-the-art solutions along with social responsibility.
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