But despite the growth, a striking trend is emerging: a significant number of India’s GCCs are underperforming or failing to meet their strategic goals. High attrition, low engagement, poor collaboration, and misalignment with ESG targets are common roadblocks.
In this blog, we uncover a powerful but often overlooked factor in this failure and how strategic interior design can transform the GCC experience and outcomes.
Global Capability Centres are offshore arms of global enterprises, created to deliver high-value services like:
India’s talent pool, cost-efficiency, and time zone advantages make it an ideal location for GCCs. Yet, many centres struggle with scalability, innovation output, and talent retention.
The missing piece? Designing workplaces that work with people, not against them.
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Despite massive investments, many GCCs in India face persistent challenges:
These are not just operational challenges—they’re human experience problems. And workplace design can provide lasting, measurable solutions.
Let’s break down how intelligent, sustainable interior design can help address the top challenges facing GCCs in India today.
Modern employees don’t just want a job—they seek an environment that promotes balance, wellness, and inspiration.
Design solution:
Introduce biophilic design, ergonomic furniture, wellness rooms, and flexible work zones to reduce stress and improve satisfaction.
GCCs are often tasked with innovation, but rigid, siloed spaces hinder creativity.
Design solution:
Create open collaboration zones, innovation labs, and multifunctional layouts to boost cross-team engagement.
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Post-2020, hybrid work is the new standard. Many GCCs are still operating in outdated formats.
Design solution:
Implement agile workstations, hot-desking, video conferencing setups, and private focus booths.
Sustainability is no longer optional. GCCs are under pressure to meet environmental benchmarks.
Design solution:
Use eco-friendly materials, integrate energy-efficient lighting, reduce material waste, and pursue LEED certifications.
GCCs often struggle to reflect the global brand identity in a local context.
Design solution:
Blend global brand values with localized design aesthetics using curated storytelling zones, signage, and visual cues that echo purpose and identity.
At Rubenius Interior Wellbeing, we believe the future of GCCs depends on more than operations—it depends on how people feel, collaborate, and grow inside those environments. We design workspaces that are flexible, intuitive, and aligned with business outcomes—from employee wellbeing to innovation culture and ESG compliance.
Whether you’re setting up a new GCC or optimizing an existing one, we help you create spaces that support people, processes, and purpose.
India’s GCC sector is at a pivotal point. While companies continue to invest in talent and technology, success also depends on how well the physical workspace supports strategic goals. A poorly designed office can lead to disengagement, burnout, and even failure—while a purpose-driven space can unlock innovation, retention, and long-term growth.
Interior design isn’t just aesthetic—it’s strategic. And for India’s next-generation GCCs, it may be the secret advantage no one’s talking about yet. For more information like this visit rubenius.in.
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